Qbase launches web-hosted email marketing application

QbaseMail™ offers latest in email marketing technology at market
disruptive prices to change how marketers use email

(May 11, 2007)

DAYTON, Ohio — Qbase, a data management and analytics company, announced today the launch of QbaseMail™, a next generation web-hosted solution for direct marketers.

“QbaseMail™ combines the latest database management technology with a user-friendly interface to change the way direct marketers utilize targeted email,” said Paul Kesaris, senior vice president with Qbase. “What’s really cool – or scary if you’re an email marketing provider – is our pricing.” Against competing products, QbaseMail™ will be up to 50% lower in price.

Not only pricing but pricing against a feature-rich application, Kesaris noted. “Many of the tools out there aren’t that easy to use. QbaseMail™ will combine intuitive ease-of-use with a high level of feature functionality,” he said.

These features include campaign management, a flexible tool for managing opt-outs, real time reporting, and multiple formats. Additionally, QbaseMail™ will be available as a self-service application or customers can hire Qbase to manage it for them, noted Kesaris.

Qbase will be demonstrating the new application at DMDays in New York from June 19th through 21st. For more information about attending DM Days, please visit www.the-dma.org/conferences.

The technology
Qbase offers solutions covering a full range of data management and analytics. Qbase tools helps clients consolidate and organize their data in clear, logical ways and then performs analytics such as predictive modeling to harness their data for better decision-making.

Qbase Data Management Services
Qbase offers a proprietary suite of descriptive analysis tools to help clients see their data in new ways. From data discovery to data cleansing and normalization, Qbase helps organizations see what’s in their data, what’s not, and better understand what steps to take to improve their data collection practices.

Qbase Data Analytics Services
Qbase also offers a proprietary suite of data analytics services to help clients make better decisions affecting their objectives. Solutions include custom scoring, formulas for propensity and capacity modeling, clustering and segmentation.